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	<title>Little Wolf</title>
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	<description>Marketing Strategy at the Pointy End of the Spear</description>
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		<title>Watch the Attitude</title>
		<link>http://littlewolfonline.com/watch-the-attitude/</link>
		<comments>http://littlewolfonline.com/watch-the-attitude/#comments</comments>
		<pubDate>Sat, 12 Nov 2011 16:54:50 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Sales Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=459</guid>
		<description><![CDATA[Wouldn&#8217;t it be nice if we could just write an email knowing that the reader would simply interpret the direct message and respond accordingly? All this reading between the lines and subtext is a pain. Too bad. Communications is about far more than just sending a message. Matter of fact, the overt message is almost [...]]]></description>
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		<title>Make it Personal, not &#8220;Personalized&#8221;</title>
		<link>http://littlewolfonline.com/make-it-personal-not-personalized/</link>
		<comments>http://littlewolfonline.com/make-it-personal-not-personalized/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 03:10:52 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=448</guid>
		<description><![CDATA[B2C marketers do some amazing work &#8211; particularly in efforts over the past decade to establish one-on-one connections with consumers by leveraging database technology in marketing campaigns. Some of those ideas are appropriate for a B2B space. However, we need to remember that the &#8220;one-on-one&#8221; communications over on the B2C side are a simulation of [...]]]></description>
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		<title>Missed Opportunities</title>
		<link>http://littlewolfonline.com/missed-opportunities/</link>
		<comments>http://littlewolfonline.com/missed-opportunities/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 21:22:51 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Sales Strategy]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=443</guid>
		<description><![CDATA[I&#8217;ve been doing a lot of business development work for the American Marketing Association lately to support the launch of AMA TV. Ok, &#8220;business development&#8221; is a fancy word for sales. The point is that I&#8217;ve been on the phone. A lot. Calling. A lot of companies. In a weird way, it&#8217;s kind of fun. [...]]]></description>
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		<title>Early my friends, Early.</title>
		<link>http://littlewolfonline.com/early-my-friends-early/</link>
		<comments>http://littlewolfonline.com/early-my-friends-early/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 21:10:31 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Job Boards]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=429</guid>
		<description><![CDATA[The phrase is the bane of consultants everywhere &#8230; &#8220;Too soon&#8221; We&#8217;re so impressed with your qualifications! As soon as we do all the groundwork and get this project up and running, we&#8217;re totally going to bring you on board! Um, no. That&#8217;s called being penny wise and pound foolish. If you&#8217;re so impressed with [...]]]></description>
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		<title>Principles of Job Board Marketing</title>
		<link>http://littlewolfonline.com/principles-of-job-board-marketing/</link>
		<comments>http://littlewolfonline.com/principles-of-job-board-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 15:08:32 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[Job Boards]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=432</guid>
		<description><![CDATA[Principles of Job Board Marketing The following items are a list of suggested tactics and approaches to marketing an online job board – particularly ones in the early stages before you’ve had a chance to build a base of employers and candidates. Not all the elements below are a fit for every association, and there [...]]]></description>
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		<title>Pick your targets</title>
		<link>http://littlewolfonline.com/pick-your-targets/</link>
		<comments>http://littlewolfonline.com/pick-your-targets/#comments</comments>
		<pubDate>Sat, 14 May 2011 12:45:02 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Community]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=454</guid>
		<description><![CDATA[Publishing articles is an excellent way to establish expertise in your field. Everyone knows that and in this case it&#8217;s one of the things that everyone knows that also happens to be correct. However, submitting, editing and writing articles takes a considerable amount of time. Even if you are an excellent writer and the copy [...]]]></description>
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		<title>Failure IS an option</title>
		<link>http://littlewolfonline.com/failure-is-an-option/</link>
		<comments>http://littlewolfonline.com/failure-is-an-option/#comments</comments>
		<pubDate>Mon, 09 May 2011 17:54:10 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=421</guid>
		<description><![CDATA[Stop insisting that everything works. The video below shares the insights of Tim Harford at The Undercover Economist. He&#8217;s spent several years studying failure  and apparently has a book coming out on the subject in the near future. Failure is the key to success &#8211; or, more to the point, understanding failure is the key [...]]]></description>
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		<title>Bringing video to the table</title>
		<link>http://littlewolfonline.com/bringing-video-to-the-table/</link>
		<comments>http://littlewolfonline.com/bringing-video-to-the-table/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 02:25:21 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Job Boards]]></category>
		<category><![CDATA[Online Community]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=410</guid>
		<description><![CDATA[I&#8217;ve been doing a lot of work in the past year to introduce online video as a marketing tool. Video is a compelling, easily digested form of content that is rapidly becoming the dominant messaging medium on the Internet. We&#8217;re not just talking about Diet Coke and Mentos fountains on YouTube. Businesses use them to showcase products [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Get Paid to Build Your Member Prospect List</title>
		<link>http://littlewolfonline.com/get-paid-to-build-your-member-prospect-list/</link>
		<comments>http://littlewolfonline.com/get-paid-to-build-your-member-prospect-list/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 19:22:51 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Career Planning]]></category>
		<category><![CDATA[Job Boards]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=399</guid>
		<description><![CDATA[Would it surprise you to learn that association job board candidate lists can be comprised of 70% to 80% nonmembers? I know what you&#8217;re thinking &#8230; those people will never join. They&#8217;re just using us to find a job and we&#8217;ll never hear from them again. That&#8217;s probably true. The majority of those job candidates [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hey look, joie de vivre</title>
		<link>http://littlewolfonline.com/hey-look-joie-de-vivre/</link>
		<comments>http://littlewolfonline.com/hey-look-joie-de-vivre/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 20:51:03 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://littlewolfonline.com/?p=388</guid>
		<description><![CDATA[There are a lot of things in life that I freely admit I don&#8217;t get. Fashion is one of those. I don&#8217;t mean that I have a genetic inability to know what colors match and struggle with the tuck/untuck dilemma when dressing in the morning. Well &#8230; actually, that is a pretty accurate description of [...]]]></description>
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