Case Studies

This page will likely be a work in progress forever. Over time, the idea is to tell the stories of various programs we’ve run over the years. What went right? What did we learn?

Winning Job Board Glory
Competitors can be great allies	The American Marketing Association was looking for a secure source of non-dues revenue. The stand-alone job board wasn’t enough, but with some creative thinking and key alliances, it proved a fantastic resource for the association.

Twitter as a Practical Tool
Marketing is at least half goofing off	Learn how some creative thinking, a willingness to take a risk and the power of Twitter helped Chicago AMA make a splash by hijacking a leadership convention.

Mobile Networking – Trivia Challenge!
Mobile text rocks the party	The 2008 ACRONYM Bash offered a unique opportunity to introduce a crowd to mobile marketing, encourage interaction and networking, and raise funds for charity, all at the same time!